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Brits Spend More Online on Travel in January 2011

Friday 7th January 2011

Online travel spend soars for the beginning of the year

It looks like the cold weather has encouraged UK travel shoppers online, rather than braving the freezing conditions on the high street, with a huge increase in online holiday bookings and shopping in January 2011. This is good news for the online travel websites that offer a great range of travel trips, gap year programmes, weekend breaks and luxury holidays abroad. In recent years the travel industry has been hit hard by the global recession, but as these January figures show bookings made in the travel sector are continuing to strengthen.

According to the Interactive Media in Retail Group the results from the travel sector showed a 31% rise compared with the amount spent in January 2010. It seems that the Brits, although tightening their belts in other areas of the consumer market, still want to make the most of their holidays and get away from the daily grind with a fabulous trip abroad.

The travel sector saw a huge surge at the beginning of the year, with a massive 173% increase on December 2010. According to the figures, British travellers spent £2.1 billion online on flights, hotels, holiday packages and other travel in January 2011 alone. That comes down to an average of £886 per person. The record amount of online holiday bookings has been attributed to Britain’s severe cold snap, as well as the ongoing economic climate. Other factors considered to have influenced the massive increase in January booking were the race to beat the increase in VAT, and the travel retailers offering cut price discounted package holidays in their January sales.

It looks like, even in a recession, Brits are keen to get away from it all and keep spending their money on travelling abroad and holidays in the sun.